Rebrands and refreshes keeping what people know.
When the business has moved on, the brand has to follow, without throwing away the recognition you’ve paid for. We decide refresh or rebrand up front, design the new system, and roll it out across everything at once.
When you need it
When the company moved on and the brand didn’t.
Your offer has changed.
New products or services that the old brand was never built to carry.
You’re moving upmarket, or into new markets.
The brand says local, small or cheap, and you’re none of those now.
There’s a new owner or a merger.
Two brands, or an old one, and a story that needs telling once.
The name is causing problems.
It confuses people, limits you, or isn’t safe to keep.
What you get.
Refresh or rebrand
Decided up front, from what customers recognise and what the business needs next.
New identity
A new or refined identity system, built to carry the business where it’s going.
Rollout
Everything the brand touches, updated together, so the change lands in one go.
Website and digital
The website, social and product updated alongside, with redirects so search keeps up.
How a project runs.
01 Find what’s worth keeping
First we gather your branding and learn what customers know you by.
What you get
- Recognition research
- What customers recognise
- What the change should keep
02 Decide the scope
Refresh or rebrand, agreed before design, from the research and what the business needs.
What you get
- Refresh or rebrand decision
- Any repositioning
- Written brief
03 Design the system
A new or refined identity, built for where the business is going and tested in real use.
What you get
- Identity system, logo to graphic language
- Pre-final guidelines with mockups
04 Roll it out
Website, collateral and signage change together. Redirects and listings update at launch.
What you get
- Rollout plan
- Collateral, packaging and signage
- Redesigned website, live with redirects
Why BUNQ LABS
Why teams choose us.
Most companies outgrow their brand long before they admit it. We find what still works and keep it, then rebuild the rest without losing the recognition and the rankings you’ve earned.
Recognised by the juries.
27 awards, among them a Kyoorius Design Award, a Government of Andhra Pradesh award for tourism collateral and three Sites of the Month.
Brands across industries.
Education, hospitality, healthcare finance, semiconductors, architecture and consumer robotics: identities for founders, studios and institutions alike.
Every touchpoint, one system.
Identities, packaging, signage, prospectuses, collateral and motion, drawn from one system so every piece reads as the same company.
You’re in good hands.
“If you want to build an immersive digital experience that matches the references you usually save for inspiration, speak to Sindhur and the team at BUNQ Labs.”
Atul Khola
Head of Experience, Zero University
“Bunq Labs exceeded our expectations with outstanding branding, a thoughtful redesign of the robot, and a stunning 3D website that captured our bot’s essence.”
Raghuvamsi Velagala
Co-founder, Eyecandy Robotics
“Bunq Labs offers a rare combination of high-end aesthetics and efficient project management, a pairing that is incredibly difficult to find.”
Don Philip Antony
Director, Elvessy
“We couldn’t be happier with the results and highly recommend them to anyone looking to elevate their visual identity.”
Ashish Ojha
Studio Director, Pi Visual
“Thoroughly impressed with not only the designs but the overall sense of responsibility, deadline commitment & the time spent on understanding my needs and bringing our brand’s vision to life.”
Shivansh Bhalla
CEO, Cosmo Health (Shark Tank S5)
The juries agree.
- Awwwards, 5 awards
- FWA, 3 awards
- Kyoorius Design Awards, 1 award
What you can count on.
- A written scope and quote before work starts.
- One team, from first idea to final files.
- Your feedback shapes every stage.
- Everything handed over, ready for your team.
FAQ
Rebrand & refresh, questions answered.
What’s the difference between a rebrand and a refresh?
A refresh keeps your name and core mark and updates how they’re drawn and used. A full rebrand rethinks the positioning and usually the whole identity, sometimes the name too.
Will a rebrand hurt our SEO?
It doesn’t have to. Keep your URLs where you can, set permanent redirects from every old address, and update your listings and profiles at launch.
Should we change our name?
Only if the name itself is the problem: confusing, limiting, hard to say or legally unsafe. A name carries recognition you’ve paid for.
How long does a rebrand take?
It depends on the scope and the number of touchpoints. The Cunningham, a full hotel rebrand with collateral and a new website, took seven months from brand to live site.
How much does a project cost?
It depends on scope: how much is designed from scratch, how many places the work has to live, the content, and any 3D or interactive work. You get a written scope and quote before any work starts.
Have you worked in our industry?
Possibly. Our work spans education, hospitality, architecture, fintech, HR tech, robotics, decor, dining, tourism and more. If we haven’t worked in your field, we’ll say so.
How do we start?
Tell us about the project through the form, or write to projects@bunqlabs.com. The first call costs nothing. If we’re a good fit, you get a written scope and quote.