A brand audit: what you really say.
We review every place your brand shows up, measure it against what customers recognise and what competitors do, and hand you a ranked list: what to keep, what to fix and what to drop. Sometimes it saves a rebrand. Sometimes it shows you need one.
When you need it
When something feels off, but nobody can say what.
The brand feels tired.
It isn’t broken, but it no longer feels like you.
You’re considering a rebrand.
You want to know what to keep before you change anything.
Every team uses it differently.
Sales, marketing and product each have their own version.
Competitors have caught up.
What once set you apart is now what everyone does.
What you get.
Touchpoint review
Every place the brand appears, gathered and reviewed: website, product, packaging, social and sales material.
Recognition
What customers actually remember and recognise, so you know what you can’t afford to lose.
Category scan
How competitors look and sound, and where there’s room to stand apart.
Recommendations
A ranked list, not a report to file away: keep, fix, drop, and whether a refresh or a rebrand fits.
How a project runs.
01 Gather
Everything the brand has made, logo to last post, reviewed for craft and consistency.
What you get
- Touchpoint inventory
- Consistency review
- Annotated examples
02 Ask
Interviews or a survey with your team and customers: what they recognise, and would miss.
What you get
- Recognition findings from customers
- Findings from your team
- What to protect
03 Compare
Your brand beside competitors: how they look and sound, and what they all share.
What you get
- Competitor review
- The category’s conventions
- Where you can stand apart
04 Rank
The findings in order: what to do first, second, and not at all. A list to act on.
What you get
- Ranked keep, fix, drop list
- Refresh or rebrand recommendation
- The evidence behind both
Why BUNQ LABS
Why teams choose us.
Most companies outgrow their brand long before they admit it. We find what still works and keep it, then rebuild the rest without losing the recognition and the rankings you’ve earned.
Recognised by the juries.
27 awards, among them a Kyoorius Design Award, a Government of Andhra Pradesh award for tourism collateral and three Sites of the Month.
Brands across industries.
Education, hospitality, healthcare finance, semiconductors, architecture and consumer robotics: identities for founders, studios and institutions alike.
Every touchpoint, one system.
Identities, packaging, signage, prospectuses, collateral and motion, drawn from one system so every piece reads as the same company.
You’re in good hands.
“If you want to build an immersive digital experience that matches the references you usually save for inspiration, speak to Sindhur and the team at BUNQ Labs.”
Atul Khola
Head of Experience, Zero University
“Bunq Labs exceeded our expectations with outstanding branding, a thoughtful redesign of the robot, and a stunning 3D website that captured our bot’s essence.”
Raghuvamsi Velagala
Co-founder, Eyecandy Robotics
“Bunq Labs offers a rare combination of high-end aesthetics and efficient project management, a pairing that is incredibly difficult to find.”
Don Philip Antony
Director, Elvessy
“We couldn’t be happier with the results and highly recommend them to anyone looking to elevate their visual identity.”
Ashish Ojha
Studio Director, Pi Visual
“Thoroughly impressed with not only the designs but the overall sense of responsibility, deadline commitment & the time spent on understanding my needs and bringing our brand’s vision to life.”
Shivansh Bhalla
CEO, Cosmo Health (Shark Tank S5)
The juries agree.
- Awwwards, 5 awards
- FWA, 3 awards
- Kyoorius Design Awards, 1 award
What you can count on.
- A written scope and quote before work starts.
- One team, from first idea to final files.
- Your feedback shapes every stage.
- Everything handed over, ready for your team.
FAQ
Brand audit, questions answered.
What does a brand audit cover?
Every place your brand shows up, from the website to packaging and social, measured against what customers actually recognise and what your competitors do.
What’s the difference between a brand audit and a rebrand?
An audit tells you what’s working and what isn’t. A rebrand changes it. Many audits end in a refresh rather than a full rebrand.
Do you talk to our customers?
Where we can, yes: interviews or a short survey. What customers recognise is the most valuable thing to know before changing anything.
What do we get at the end?
A ranked list of what to keep, fix and drop, a recommendation on refresh or rebrand, and the evidence behind both.
When should we do an audit?
Before a rebrand, after a merger or a new strategy, or when the brand looks different in every team’s hands.
How much does a project cost?
It depends on scope: how much is designed from scratch, how many places the work has to live, the content, and any 3D or interactive work. You get a written scope and quote before any work starts.
How do we start?
Tell us about the project through the form, or write to projects@bunqlabs.com. The first call costs nothing. If we’re a good fit, you get a written scope and quote.