Brand strategy and naming for what you stand for.
Before anyone draws a logo, we work out who you’re for, what makes you different and what to call it. You leave with a brief the whole team agrees on, and a name you can say with confidence.
When you need it
When the idea is clear in your head, and nowhere else.
Nobody can say what makes you different.
Pitches run long, and every person on the team describes the company a different way.
You’re about to brief a designer.
Without a settled position, the identity ends up decorating an argument nobody has made.
The name isn’t working.
It’s hard to say, easy to confuse, or already taken in the markets you want.
You’re entering a crowded category.
Everyone sounds alike, and the obvious moves have already been made.
What you get.
Research and competitor mapping
Conversations with your team and your customers, and a map of how competitors look and talk, so the gaps are visible.
Positioning
Who you’re for, what you do better than anyone, and why it matters to them, written as one argument.
Messaging
The handful of things you say every time, in the order that persuades: the headline, the value, the proof.
Naming
Names built from the strategy, tested for meaning and sound, with a shortlist you can take to your lawyer.
How a project runs.
01 Listen
Workshops and interviews with your team and customers, built on the research you have.
What you get
- Stakeholder interviews
- Customer interviews
- Findings you can share
02 Map
The category from outside: how competitors look and talk, and where there’s room.
What you get
- Competitor map
- Category map
- Where the gaps are
03 Decide
One positioning, written down and argued while change is still cheap. Messaging follows.
What you get
- Written brief
- Positioning and proof points
- Message hierarchy
- Tagline routes
04 Name
Territories from the strategy, a wide search, then a shortlist for meaning and sound.
What you get
- Shortlist with rationale
- Domain and social checks
- Ready for your lawyer
Why BUNQ LABS
Why teams choose us.
First impressions are made before anyone reads a word. Strategy, identity, website and product come from one team, so the launch lands as one idea.
Recognised by the juries.
27 awards, among them a Kyoorius Design Award, a Government of Andhra Pradesh award for tourism collateral and three Sites of the Month.
Brands across industries.
Education, hospitality, healthcare finance, semiconductors, architecture and consumer robotics: identities for founders, studios and institutions alike.
Every touchpoint, one system.
Identities, packaging, signage, prospectuses, collateral and motion, drawn from one system so every piece reads as the same company.
You’re in good hands.
“If you want to build an immersive digital experience that matches the references you usually save for inspiration, speak to Sindhur and the team at BUNQ Labs.”
Atul Khola
Head of Experience, Zero University
“Bunq Labs exceeded our expectations with outstanding branding, a thoughtful redesign of the robot, and a stunning 3D website that captured our bot’s essence.”
Raghuvamsi Velagala
Co-founder, Eyecandy Robotics
“Bunq Labs offers a rare combination of high-end aesthetics and efficient project management, a pairing that is incredibly difficult to find.”
Don Philip Antony
Director, Elvessy
“We couldn’t be happier with the results and highly recommend them to anyone looking to elevate their visual identity.”
Ashish Ojha
Studio Director, Pi Visual
“Thoroughly impressed with not only the designs but the overall sense of responsibility, deadline commitment & the time spent on understanding my needs and bringing our brand’s vision to life.”
Shivansh Bhalla
CEO, Cosmo Health (Shark Tank S5)
The juries agree.
- Awwwards, 5 awards
- FWA, 3 awards
- Kyoorius Design Awards, 1 award
What you can count on.
- A written scope and quote before work starts.
- One team, from first idea to final files.
- Your feedback shapes every stage.
- Everything handed over, ready for your team.
FAQ
Brand strategy & naming, questions answered.
Do we need strategy if we only want a logo?
If the business is clear and the audience is known, a small identity can be enough. If people describe the company differently, strategy saves you from redesigning later.
How do you choose a name?
We build naming territories from the strategy, generate widely, then shortlist names for meaning, sound and availability. Trademark clearance stays with your lawyer.
Can you work with research we already have?
Yes. We start from what you have and fill the gaps, rather than repeating work you’ve paid for.
What do we get at the end?
A written brief: positioning, messaging and, if you asked for one, a name. It’s the document the identity and the website are built from.
How much does a project cost?
It depends on scope: how much is designed from scratch, how many places the work has to live, the content, and any 3D or interactive work. You get a written scope and quote before any work starts.
Have you worked in our industry?
Possibly. Our work spans education, hospitality, architecture, fintech, HR tech, robotics, decor, dining, tourism and more. If we haven’t worked in your field, we’ll say so.
How do we start?
Tell us about the project through the form, or write to projects@bunqlabs.com. The first call costs nothing. If we’re a good fit, you get a written scope and quote.