Brand guidelines teams and AI can follow.
When more people make things for the brand, it needs rules, not reminders. We write guidelines, voice and templates that people and AI tools can follow, so the brand stays recognisable in every hand.
When you need it
When the brand looks different in every team’s hands.
Your team has grown.
More people make slides, posts and pages, and each does it differently.
Suppliers get it wrong.
Printers, agencies and partners interpret the brand their own way.
Everyone prompts AI tools now.
Visuals arrive in seconds, and none of them look like you.
The brand has no voice.
The tone changes from page to page, and from writer to writer.
What you get.
Brand book
Logo, type, colour, imagery and layout rules, written plainly with examples.
Tone of voice
How the brand speaks, with rules and sample lines for each situation.
Templates and kit
The files people need, so the right thing is the easy thing.
Rules for AI tools
Exact values and short rules people can paste into a prompt, or check a result against.
How a project runs.
01 Collect
Everything the brand has made, and any rules you have, to see where people go wrong.
What you get
- Written brief
- What the brand has and lacks
- What the rules must cover
02 Decide
We agree which rules are fixed and where there’s freedom, from logo to tone of voice.
What you get
- First draft of the guidelines
- Fixed rules and freedoms marked
03 Write
Plain rules with an example each, from logo to voice, plus exact values for AI prompts.
What you get
- Pre-final guidelines
- Dos, don’ts and applied examples
- Sample copy
- Prompt-ready rules
04 Equip
Templates and files set up where people work, so the right thing is the easy thing.
What you get
- Final guidelines
- Asset library
- Slide, social and document templates
Why BUNQ LABS
Why teams choose us.
Growth exposes every inconsistency. We build the systems that keep you looking like yourself across every page, campaign and market, long after we’ve handed over.
Recognised by the juries.
27 awards, among them a Kyoorius Design Award, a Government of Andhra Pradesh award for tourism collateral and three Sites of the Month.
Brands across industries.
Education, hospitality, healthcare finance, semiconductors, architecture and consumer robotics: identities for founders, studios and institutions alike.
Every touchpoint, one system.
Identities, packaging, signage, prospectuses, collateral and motion, drawn from one system so every piece reads as the same company.
You’re in good hands.
“If you want to build an immersive digital experience that matches the references you usually save for inspiration, speak to Sindhur and the team at BUNQ Labs.”
Atul Khola
Head of Experience, Zero University
“Bunq Labs exceeded our expectations with outstanding branding, a thoughtful redesign of the robot, and a stunning 3D website that captured our bot’s essence.”
Raghuvamsi Velagala
Co-founder, Eyecandy Robotics
“Bunq Labs offers a rare combination of high-end aesthetics and efficient project management, a pairing that is incredibly difficult to find.”
Don Philip Antony
Director, Elvessy
“We couldn’t be happier with the results and highly recommend them to anyone looking to elevate their visual identity.”
Ashish Ojha
Studio Director, Pi Visual
“Thoroughly impressed with not only the designs but the overall sense of responsibility, deadline commitment & the time spent on understanding my needs and bringing our brand’s vision to life.”
Shivansh Bhalla
CEO, Cosmo Health (Shark Tank S5)
The juries agree.
- Awwwards, 5 awards
- FWA, 3 awards
- Kyoorius Design Awards, 1 award
What you can count on.
- A written scope and quote before work starts.
- One team, from first idea to final files.
- Your feedback shapes every stage.
- Everything handed over, ready for your team.
FAQ
Brand guidelines & voice, questions answered.
What should brand guidelines include?
Logo versions and how to use them, clear space and minimum sizes, colour values for screen and print, typography, graphic elements, imagery, voice, and examples of the brand applied correctly.
Do we still need guidelines if we use AI tools?
Yes, more than before. When anyone can make visuals in seconds, guidelines are what keep the results consistent and recognisably yours.
Can you write our tone of voice?
Yes. We define how the brand sounds, and write the rules and sample lines your team needs.
Can you update guidelines we already have?
Yes. Often the brand is fine, and the rules are what’s missing.
How much does a project cost?
It depends on scope: how much is designed from scratch, how many places the work has to live, the content, and any 3D or interactive work. You get a written scope and quote before any work starts.
Who owns the work?
You do. Once the project is paid for, the design files and the code are yours.
How do we start?
Tell us about the project through the form, or write to projects@bunqlabs.com. The first call costs nothing. If we’re a good fit, you get a written scope and quote.